“I have worked with Cedric and Randall and know them to be outstanding leaders who share a passion for helping people improve. Their book is a terrific resource for re-thinking our patterns and assumptions and increasing our appreciation for learning and doing.”
Develop What’s Already Inside You
A practical framework to identify your Internal Talent, name your lane, and build sustainable growth.
You already have Internal Talent (IT). Own Your IT is about recognizing it, developing it with intention, and building a rhythm you can repeat long-term.
This book offers a simple, grounded framework for people who want to grow on purpose without chasing hype, shortcuts, or someone else’s definition of success.
Growth gets clearer when your effort has direction.
Growth becomes sustainable when it fits who you are.
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Cedric Clark
Former EVP of Store Operations, Walmart US. Started on the sales floor in a brown vest.
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Randall Thames
Executive coach for almost 30 years. Coached EVP and CEO level leaders through Korn Ferry, including Cedric.
- $7.50 Per hour, where it started
- 23+ Years in leadership
- 1.3M Associates led at Walmart
Social Proof
What early readers are saying
“Cedric and Randall offer practical lessons and real-life examples that clearly demonstrate what is required for continuous growth. By thoughtfully sharing your own experiences, you illuminate the dedication, support, and intentionality needed to foster meaningful growth in ourselves and in the lives of those we encounter. Whether in faith, family, work, or recreation, this clearly explains that genuine success is found in our willingness to continually learn, improve, and encourage others. Thank you for taking the time to thoughtfully share how we can become all we were created to be.”
“Own Your IT captures a truth every retail leader eventually learns: that the associates closest to the customer are often the ones with the most leadership already in them, just waiting to be developed. Cedric’s own rise from an entry-level job to leading operations for more than a million people is exactly the kind of story that should be required reading inside any organization. This book gives leaders a practical way to invest in that talent instead of just hoping it surfaces on its own.”
“I’ve spent years telling people to ‘Be a coffee bean.’ Encouraging others to change the room instead of letting the room change you. Own Your IT is the operator’s manual for how to do that. Cedric and Randall don’t just tell you to transform, they hand you the framework to make it stick. This book is pure coffee bean energy from cover to cover.”
“Own Your IT offers a refreshing perspective that teaches that lasting success comes from discovering your God-given potential, developing it through disciplined action, and multiplying its impact through leadership and service to others. I appreciate the emphasis on success being measured by how a leader impacts others and investments in those relationships. The book also details the necessity for developing a cadence for leadership with the introduction of the “UP Leadership Model” which is unlike any other model that I have seen. This book is a must read for anyone who desires to better understand why fulfillment goes beyond titles, compensation, and achievement alone. There is true value in living and leading in alignment with your values.”
“Own Your IT highlights the single most important statement that impacts my current position: don’t bring feelings to a fact fight. I’m able to disarm and win the argument without emotion by sticking to the facts.”
“Own Your IT reinforces something I have seen throughout my career: talent matters, but what we do with it matters more. Cedric and Randall offer readers a practical way to think about their strengths and the work required to develop them.”
You’re Capable. So Why Does Growth Feel Inconsistent?
What if the missing piece isn’t effort, but direction?
You’ve worked hard. You’ve developed skills. You’ve made progress.
And yet, sometimes growth feels uneven. Motivation comes and goes. Energy gets scattered. You know there’s more inside you, but it isn’t always clear where to focus.
Most advice tells you to push harder, want more, or change who you are. That creates pressure, but not clarity. It often leads to bursts of effort followed by burnout or distraction.
What’s often missing isn’t discipline. It’s alignment.
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When your effort doesn’t match your internal talent, consistency feels forced.
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When your lane isn’t clearly defined, growth feels random.
You don’t need more intensity. You need a clearer process.
Meet the Authors
A Framework Built From Experience, Refined Through Perspective
Cedric Clark
Cedric brings the foundation of this framework: a practical model for identifying internal talent and applying intentional time.
Randall Thames
Randall adds complementary insights drawn from different seasons of growth and recalibration.
Together, we’ve seen the same pattern repeatedly
When people name their lane and build a repeatable rhythm, growth becomes steady and sustainable.
We didn’t write this book because everything was always clear for us. We wrote it because clarity changed how we approached growth.
Own Your IT is the framework we wish we had earlier: structured, grounded, and practical.
What If There’s More Than Just Working Harder?
You may have tried:
- Setting bigger goals
- Pushing through low motivation
- Comparing your pace to others
- Waiting for clarity to appear
These efforts aren’t wrong. But without alignment, they often create a cycle:
Work harder → Feel scattered → Lose momentum → Restart
It becomes exhausting.
Here’s A Different Path
-
Instead of
Chasing intensity
This book focuses on
Clarity
-
Instead of
Relying on motivation
It builds
Rhythm
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Instead of
Copying someone else’s blueprint
It helps you define
Your Lane
When effort aligns with internal talent, consistency stops feeling forced.
A Simple Framework For Developing Your Internal Talent (IT) With Clarity And Consistency
Own Your IT introduces a practical growth rhythm:
Want It. Work It. Win It.
Inside the book, you’ll learn how to:
- Identify your Internal Talent
- Name your lane
- Align your efforts with your strengths and responsibilities
- Build intentional time into your week
- Develop a repeatable rhythm for progress
- Grow steadily without burnout or comparison
This book teaches clarity so you can focus your effort, which means your progress becomes consistent instead of random.
Readers often begin applying the framework immediately, through small shifts in focus and structure that compound over time.
Get The Book Now
Is This You?
Who This Book Is For
This book is for you if you:
- Are willing to reflect and take ownership of your growth
- Value steady progress over quick wins
- Want practical development without hype
- Are ready to apply structure to your potential
This book may not be for you if you:
- Want instant results without effort
- Prefer motivation over process
- Aren’t willing to engage honestly with your development
Growth here is intentional, not accidental.
FAQ
Frequently asked questions
Got any questions?
Let us know! Reach out and our team will get right back to you.
Contact UsDo I need a lot of time to apply this?
No. The framework is built around small, intentional actions that fit into your existing schedule.
Is this another motivational book?
No. This is a process-driven framework focused on clarity, structure, and repeatable action.
Is this relevant if I’m already successful?
Yes. Many readers discover that success without alignment is exactly why growth feels inconsistent.
How quickly will I see results?
Many readers begin noticing increased focus and direction as soon as they apply the core principles. Sustainable growth is built through consistency.
