New
XS–3XL · 3 colors
The IT Factory Shop
Gear designed by Cedric and Randall to keep the rhythm in front of you.
New
XS–3XL · 3 colors
New
XS–3XL · 3 colors
New
XS–3XL · 3 colors
New
XS–3XL · Black
New
XS–3XL · Black
New
One size
New
Metal
New
Black
New
Bundle
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Why the Gear Exists
You feel the itch, the burn, the window. That Monday you showed up, and that clear feeling got a little quieter.
That doesn’t mean you lost it. It means nothing in your day was pointing you back to it.
Every piece here carries one part of the rhythm, and the real gear mark. Put it on, see it, and you’re back in it before the day gets going.
Lines Worth Wearing
Don’t bring your feelings to a fact fight.
Show up when no one’s watching.
Greatness is built in private before it’s displayed in public.
Make your ceiling of yesterday your floor of tomorrow.
The Gear Mark
We print the mark exactly as it appears on the cover of the book. Every piece.
One of us sold fishing licenses for $7.50 an hour and worked his way to the C-suite. The other coached him through it. Everything in this shop comes with what we learned along the way.
Cedric and Randall
Read our story
“I have worked with Cedric and Randall and know them to be outstanding leaders who share a passion for helping people improve. Their book is a terrific resource for re-thinking our patterns and assumptions and increasing our appreciation for learning and doing.”
“Cedric and Randall offer practical lessons and real-life examples that clearly demonstrate what is required for continuous growth. By thoughtfully sharing your own experiences, you illuminate the dedication, support, and intentionality needed to foster meaningful growth in ourselves and in the lives of those we encounter. Whether in faith, family, work, or recreation, this clearly explains that genuine success is found in our willingness to continually learn, improve, and encourage others. Thank you for taking the time to thoughtfully share how we can become all we were created to be.”
“Own Your IT captures a truth every retail leader eventually learns: that the associates closest to the customer are often the ones with the most leadership already in them, just waiting to be developed. Cedric’s own rise from an entry-level job to leading operations for more than a million people is exactly the kind of story that should be required reading inside any organization. This book gives leaders a practical way to invest in that talent instead of just hoping it surfaces on its own.”
“I’ve spent years telling people to ‘Be a coffee bean.’ Encouraging others to change the room instead of letting the room change you. Own Your IT is the operator’s manual for how to do that. Cedric and Randall don’t just tell you to transform, they hand you the framework to make it stick. This book is pure coffee bean energy from cover to cover.”
“Own Your IT offers a refreshing perspective that teaches that lasting success comes from discovering your God-given potential, developing it through disciplined action, and multiplying its impact through leadership and service to others. I appreciate the emphasis on success being measured by how a leader impacts others and investments in those relationships. The book also details the necessity for developing a cadence for leadership with the introduction of the “UP Leadership Model” which is unlike any other model that I have seen. This book is a must read for anyone who desires to better understand why fulfillment goes beyond titles, compensation, and achievement alone. There is true value in living and leading in alignment with your values.”
“Own Your IT highlights the single most important statement that impacts my current position: don’t bring feelings to a fact fight. I’m able to disarm and win the argument without emotion by sticking to the facts.”
“Own Your IT reinforces something I have seen throughout my career: talent matters, but what we do with it matters more. Cedric and Randall offer readers a practical way to think about their strengths and the work required to develop them.”
Teams and Organizations
Planning a kickoff, a season, or an event? Tell us what you have in mind, and we’ll get back to you in 1 to 2 business days.
Ask about team ordersNot Sure What to Wear Yet?
Take the free assessment and discover where you’re strongest across the Four Blocks, in about 5 minutes. A few short questions, your result on screen right away. Name and email to start.
Early Access
We’re finishing the first collection now. Add your name and email and you’ll hear first.
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FAQ
Got any questions?
Let us know! Reach out and our team will get right back to you.
Contact UsEvery item is made to order. Details coming soon. You’ll get a tracking email as soon as it ships.
Every product page has a size guide, so check it before you order. Because each piece is made to order, returns and exchanges follow our print partner’s policy. If something arrives damaged or wrong, send us a note and we’ll make it right.
For now, we ship within the United States only.
The book is coming soon to Amazon in paperback, audiobook, and Kindle.
Send a note through the Contact page. We’re two guys who read our own inbox, and you’ll hear back within 1-2 business days.