“I have worked with Cedric and Randall and know them to be outstanding leaders who share a passion for helping people improve. Their book is a terrific resource for re-thinking our patterns and assumptions and increasing our appreciation for learning and doing.”
Tees · Want It
Want It Tee
Clarity first. For the day you get honest about what you actually want.
Printed on it: “Don’t bring your feelings to a fact fight.”
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- Designed by Cedric and Randall, with the real flaming gear mark printed the way it appears on the book cover
- A tracking email goes out the moment your order ships
- Questions? A real person replies within 1-2 business days
Product Details
The everyday uniform for the Want It part of the rhythm. Wear it to work, to practice, or to pick up the kids, and see the first rule every time you look down or catch your reflection.
Want It is where the rhythm starts: getting honest about what you actually want, what you’re naturally good at, and what you feel called to do. This tee keeps that question in front of you on the days it would be easier to coast. Pair it with the book or the free Self-Assessment and you’ll know exactly what the line on your back is asking of you.
Details
- Fabric
- Details coming soon
- Fit
- Details coming soon
- Details coming soon
- Care
- Details coming soon
- Made in
- Details coming soon
Find your size
Measure a piece you already wear and like, then match it to the chart.
Between sizes? Size up for a relaxed fit, or stay true to size for a closer fit.
Still not sure? Send us your question. We read our own inbox, and you’ll hear back within 1-2 business days.
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| M | — | — |
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Shipping
A tracking email the moment it’s on the way.
Processing time and shipping rates will show here once fulfillment is set up.
Why It Exists
The feeling fades. The reminder doesn’t have to.
You felt the itch, the burn, the window. Then the week got loud, and that clear feeling got a little quieter. That doesn’t mean you lost it. It means nothing in your day was pointing you back to it.
Want It Tee is that reminder. It carries Want It and the real gear mark, so you pull it on, see it, and you’re back in the rhythm before the day gets going.
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Want It
Clarity and commitment. What do I actually want, what am I naturally good at, and what do I feel called to do?
The Line
“Don’t bring your feelings to a fact fight.”
It’s the first rule of Want It. Feelings are real, but they aren’t steady. Facts are what you build on.
The Mark
Fire is the want. Ice is the win. The gear is the work.
The flaming gear is the Own Your IT mark, and it’s trademarked. We print it exactly as it appears on the cover of the book. Fire is the itch and the burn. Ice is the clarity. The gear in the middle is the work.
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REAL RESULTS FROM REAL PEOPLE
“Cedric and Randall offer practical lessons and real-life examples that clearly demonstrate what is required for continuous growth. By thoughtfully sharing your own experiences, you illuminate the dedication, support, and intentionality needed to foster meaningful growth in ourselves and in the lives of those we encounter. Whether in faith, family, work, or recreation, this clearly explains that genuine success is found in our willingness to continually learn, improve, and encourage others. Thank you for taking the time to thoughtfully share how we can become all we were created to be.”
“Own Your IT captures a truth every retail leader eventually learns: that the associates closest to the customer are often the ones with the most leadership already in them, just waiting to be developed. Cedric’s own rise from an entry-level job to leading operations for more than a million people is exactly the kind of story that should be required reading inside any organization. This book gives leaders a practical way to invest in that talent instead of just hoping it surfaces on its own.”
“I’ve spent years telling people to ‘Be a coffee bean.’ Encouraging others to change the room instead of letting the room change you. Own Your IT is the operator’s manual for how to do that. Cedric and Randall don’t just tell you to transform, they hand you the framework to make it stick. This book is pure coffee bean energy from cover to cover.”
“Own Your IT offers a refreshing perspective that teaches that lasting success comes from discovering your God-given potential, developing it through disciplined action, and multiplying its impact through leadership and service to others. I appreciate the emphasis on success being measured by how a leader impacts others and investments in those relationships. The book also details the necessity for developing a cadence for leadership with the introduction of the “UP Leadership Model” which is unlike any other model that I have seen. This book is a must read for anyone who desires to better understand why fulfillment goes beyond titles, compensation, and achievement alone. There is true value in living and leading in alignment with your values.”
“Own Your IT highlights the single most important statement that impacts my current position: don’t bring feelings to a fact fight. I’m able to disarm and win the argument without emotion by sticking to the facts.”
“Own Your IT reinforces something I have seen throughout my career: talent matters, but what we do with it matters more. Cedric and Randall offer readers a practical way to think about their strengths and the work required to develop them.”
Wear It With the Rest of the Rhythm
Complete the set
Each piece carries one part of the rhythm. Wear all three.
Want It
Want It Tee
Clarity first. For the day you get honest about what you actually want.
Work It
Work It Tee
For the reps nobody sees. Show up, practice, stay steady.
Win It
Win It Tee
Success redefined as purpose and legacy. For the day you pass it on.
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Sweaters
Ceiling to Floor Sweater
Make your ceiling of yesterday your floor of tomorrow.
Hoodies
Want It Hoodie
Clarity first, in a heavier layer for cold mornings and late nights.
Hats
IT Factory Hat
The flaming gear, front and center. Hands free for the work.
Wear It. Someone Will Ask.
That’s the point.
When a teammate or a stranger on a flight asks what Own Your IT means, you’ve got a one-line answer:
Internal Talent × Intentional Time = The IT Factor.
Keep Going
The gear is the reminder. The work starts here.
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Not sure where you are in the rhythm?
Take the free assessment and discover where you’re strongest across the Four Blocks, in about 5 minutes. A few short questions, your result on screen right away. Name and email to start. Free.
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Want the whole rhythm?
Own Your IT lays out the full Want It. Work It. Win It. rhythm, with the stories and tools behind every line on this gear. Read it in paperback, audiobook, or Kindle.
FAQ
Questions before you order
Got any questions?
Let us know! Reach out and our team will get right back to you.
Contact UsHow does it fit?
Check the size guide above. Fit notes for this piece are coming soon.
When will it ship?
You’ll get a tracking email the moment yours is on the way.
Can I order this for my team or an event?
Yes. Ask about team orders on the Shop page and tell us what you have in mind. A real person replies within 1-2 business days.
Is this a gift-friendly pick?
Yes. Pair it with the book for the full rhythm.
Who do I talk to about my order?
Send a note through the Contact page. We’re two guys who read our own inbox, and you’ll hear back within 1-2 business days.
